Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
Read more now
Read more now
Read more now
Carlson Rezidor accelerates Asia growth.
Friday, 21st October 2016
Source : Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group announced at HICAP (Hotel Investment Conference Asia Pacific), the signing for Radisson RED Kuala Lumpur City Center in Malaysia with Masteron Sdn Bhd, the 166-room new build hotel is strategically located 800 meters from the iconic Petronas Twin Towers.

With this signing, Carlson Rezidor Hotel Group will introduce Radisson RED, an ageless Millennial mindset brand, to the Malaysian market. The new property will be situated within Kuala Lumpur’s Golden Triangle, in one of the last remaining areas of the city to be re-developed, and will respond to a local need for increased supply in the select service segment.

“We are delighted to welcome our new partner in Malaysia, where we will develop a property at the heart of the regional powerhouse of Kuala Lumpur. This deal will grow our presence at the center of the country’s exciting economic growth story, and in one of its top tourist destinations. Malaysia is increasingly becoming a key market for us in Asia Pacific,” said Thorsten Kirschke, president, Asia Pacific, Carlson Rezidor Hotel Group.

Radisson RED is Carlson Rezidor’s upscale Lifestyle Select brand, which appeals to the millennial-minded traveler. It offers guests a non-traditional stay experience that combines work and play, and is inspired by design, art, music and fashion. At the same time, the brand offers developers and property owners a lower per-key cost than a traditional upscale hotel, through a multi-functional approach and more efficient space planning, which significantly reduce construction and operating costs, while driving higher margins.

Dato’ Choy Wai Hin, executive director, Masteron Sdn Bhd said, “Carlson Rezidor has the right brands, an excellent reputation and deep expertise. We are confident that our partnership will deliver strong returns on our investment.”

Radisson RED Kuala Lumpur City Center is a 166-room new build hotel located in the heart of Kuala Lumpur, close to a number of shopping complexes as well as several office towers including the Petronas Towers. Spanning 27 floors, the property will feature Radisson RED elements including beverage outlets such as Ouibar, and will also offer Meet-Event rooms with a view over the Petronas Twin Towers. The hotel will include a roof-top swimming pool and gym with undisrupted views over north Kuala Lumpur and Genting Highlands. 

“The Asia Pacific region remains the most promising and energetic growth region for Carlson Rezidor, and we see a strong trajectory over the coming years. The efforts we have put in to the business here have allowed us to realize results both qualitatively and quantitatively, and we are in a good position to double our portfolio size in the mid-term, through anchor markets as well as portfolio deals. We only see our commitment to the region growing,” continued Kirschke.

China represents a particular regional highlight, with Carlson Rezidor’s unique legacy in the market developed over 20 years – a legacy based on international proficiency, service ethics and sophisticated management systems. The group’s China footprint includes Beijing, Chongqing, Libo, Liuzhou, Shanghai and Wuxi, where Carlson Rezidor has 13 hotels spread across the city. Momentum is strong in China and investor support remains robust for the core Radisson brand, with several openings planned for 2017.

Visit Unplugged Collection
 Latest News  (Click title to read article)

 Latest Articles  (Click title to read)

 Most Read Articles  (Click title to read)

~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

© Copyright 4Hoteliers 2001-2017 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy