As travellers increasingly research trips online and experience more in the virtual world, maintaining online presence has never been so important for hotels, the rapidly growing online customer intelligence sector is testament to this change.

Headed up by CEO and co-founder RJ Friedlander (right), ReviewPro, equips establishments like Red Lion in the US and Dusit and Centara in Asia, with the tools to manage their online reputation and guest management at an average monthly cost of €75-€200 ($83-$220).

The Barcelona-based firm rounded off 2014, its most successful year, with a client base of over 17,000 hotels across more than 100 countries, and world leader in guest intelligence for independent brands.

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