Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Read more now
Read more now
Casablanca offers budget hotel investors development opportunity.
Thursday, 19th June 2014
Source : HVS
 

As the Moroccan city of Casablanca gears up for growth in tourism, its midscale and budget hotel segments remain undersupplied with demand continuing to exceed supply.

A new report from global hotel consultancy HVS outlines the fact that from 2006-2013 hotel supply in Casablanca grew at a compound rate of 6.6%, with both room and bed capacity expanding at a similar pace.

Four- and five-star hotels make up over 50% of the total room capacity, leaving the economy segment, particularly branded budget hotels, under-represented. Demand for one- and three-star properties grew by over 15% from 2006-2013, while supply grew at less than 5%.

“The three-star segment in Casablanca has seen the fastest growth in terms of rooms capacity, of almost 12%, while the two-star segment makes up just under 7% of the total room capacity,” said report co-author Veronica Waldthausen, associate, HVS London.

"The situation is likely to improve somewhat as new supply comes on-stream, but there is still significant development opportunity in the economy sector in Casablanca,” she added.

Strong growth in tourism was experienced by the city in 2010 but this was hampered in 2011 as the Arab Spring affected the image of Northern Africa.

However, as a financial and economic hub rather than a prime leisure destination, Casablanca recovered at a faster pace than other destinations in Morocco.

Ambitious plans for the future, laid down in the country’s Vision 2020 project, include that of doubling tourism levels to 16-20 million by 2020.

Investment in the city’s infrastructure includes the construction of Casanearshore, with a hotel and office space for 100 multinational companies. Next year will see the completion of a 350km high-speed rail line from Casablanca to Tangier, the first of its kind in Africa. In addition the $500-million development of the waterfront into a luxury complex will include high-end retail space, a business centre, hotels and luxury apartments. Conference business has been further boosted by the opening of the 5,000-delegate Palais des Congres.

Report co-author Sophie Perret, director, HVS London, commented: “Overall, the outlook for Casablanca remains positive and growth in most hotel segments is expected. It is one of the most established countries in North Africa, and as such, the hotel sector should be able to reap the benefits from its stable image and close proximity to Europe.”

To download a copy of In Focus: Casablanca – A Look At Hotel Performance in the Economic Capital of Morocco, by Veronica Waldthausen and Sophie Perret click HERE

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
Advertisment  
 Related News  (Click title to read article)
Africa seem to be the new darling for hotel group expansions.
Starwood sign new Sheraton in Rwanda, continues expansion across Africa.
Into Africa: Expanding in a growing market.
The Chinese Luxury Traveler - How destinations are decided and bookings made.
 Latest News  (Click title to read article)
IRENA and UNWTO to promote renewable energies in Islands' tourism sector
Tuesday, 2nd September 2014

Foreign GDSs gear up for the much-awaited opportunity in China
Tuesday, 2nd September 2014

IHG announces a Holiday Inn Resort for Pagosa Springs, Colorado
Tuesday, 2nd September 2014

2015 Global Travel Price Outlook
Tuesday, 2nd September 2014

New global certification for handling cold-chain pharmaceuticals freight
Tuesday, 2nd September 2014
 Latest Articles  (Click title to read article)
Ctrip Asserts Supremacy with its Performance, Gears up for Deeper Penetration
Tuesday, 2nd September 2014

Much Ado about a Review
Tuesday, 2nd September 2014

Accountability: A Dying Concept?
Tuesday, 2nd September 2014

12 Content Ideas for Your Hotel's Blog
Monday, 1st September 2014

Global Update: Who's Where and Doing What - August 2014
Monday, 1st September 2014
 Most Read News  (Click title to read article)
NH Hotel presents new category of hotel: NH Collection
Singapore Airport T4: Ready for future growth
Mobile booking set to represent 25 percent of all online corporate bookings by 2017
Virtual Reality ideal for co-branding studies
Content Marketing Guide For Hotels [Infographic]

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy