Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
CONCIERGE DESK
Read more now
Health and Beauty: Value builds trust.
Wednesday, 4th June 2014
Source : Mike Boland, Director - Shopper, Nielsen
The average Australian healthcare customer is almost 150 times more likely to be shopping with a headache or feeling ill, than not and as a result, price is often not a key consideration while in store - it comes down to other triggers such as efficiency, helpful/friendly staff and value.

A key driver for consumers shopping in the healthcare space is products in stock; the range must reflect what the shoppers are looking for.

Looking more specifically at the beauty (including personal care) department, consumers in Australia don’t really see a significant difference between shopping in a grocery store versus a pharmacy, and are actually much less likely to shop pharmacy for beauty/personal care products.

Beauty products sold through the pharmacy channel make up just over $1 in every $10 spent in the category (10.3% value share of trade). While this has increased slightly, this presents a significant opportunity for the pharmacy channel to further develop its presence and share of wallet in this space.

Frequency of shopping trips also varies significantly across channels, with the average household purchasing beauty products in grocery 20 times a year, compared to just under four times a year in pharmacy. The pharmacy channel, however, delivers higher spend on beauty per trip with an average spend of $31.63, compared to $12.17 per trip in supermarkets.

Full story
Learn more about DigiJames - in room technology
 Related News  (Click title to read article)



 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy