Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
Read more now
Read more now
Read more now
Making pure water available.
Monday, 12th May 2014
Source : Joyce Gioia, Strategic Business Futurist

The human body is 70 percent water; we, as human beings, require a large quantity of water to stay healthy ad at the same time, use of bottle water has contributed to the five state-size gyres of plastic waste in our world's oceans.

Not only is bottled water 2,900 times more expensive than tap water, but it also burdens the environment and oil market with the equivalent of tens of thousands of gas-guzzling delivery trucks.

To respond to the need for clean drinking water, serial entrepreneur Steve Kuzara created Vyykn, a global-network of computer controlled drinking water filtration stations. These systems use tap water and produce water purer than bottled.

With a futuristic design and scientific grade sensors, Vyykn stations serve multiple water types, including oxygenated and ionized versions, waters that taste far superior to bottled waters. Based on a subscription model, Vyykn's water systems offer a superior level of trust over bottled water at a fraction of the cost.

Each Vyykn subscriber receives a reusable stainless steel bottle with RFID and electronic tags and serial number attached. The tag allows access to any system around the globe and tracks the users water consumption in the cloud on your desktop, tablet, and/or mobile device on the subscriber's data dashboard.

In areas throughout the globe, some bottled waters and tap water are nearly identical. Sometimes bottled water drinkers are surprised to learn that their beloved brands are, in fact, adulterated with sodium and magnesium, purportedly to "enhance the taste" or to "provide needed electrolytes".

Actually rather than quenching thirst, this "junk water" makes some people thirstier than they were before they took a drink. For less than $3 USD per month, Vyykn provides a subscription service that offers unlimited refills of great-tasting, energizing water.

Already installed in the United States at Microsoft and Electronic Arts (EA), the water is also available at selected gyms. Outside of the US, it is available in Canada, Costa Rica, Russia, and in Australia at the Grand Hyatt Hotel in Melbourne. For more information, visit

Once Vyykn's installed base reaches a critical mass, expect to see the familiar stainless steel bottles hanging from purses, backpacks, and bicycles worldwide. Vyykn is providing an important service at a time when people can really use it. Their key will be to build their installed base as fast as possible.

Every year, the Edison Universe honors outstanding innovators with their coveted Edison Awards. This Herman Trend Alert is the first of many highlighting the Gold Award winners.

Copyright 1998-2014 by The Herman Group of Companies, Inc., all rights reserved. From 'The Herman Trend Alert,' by Joyce Gioia, Strategic Business Futurist. (800) 227-3566 or

The Herman Trend Alert is a trademark of The Herman Group of Companies, Inc. Reprinted with permission.

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
 Related News  (Click title to read article)
Travelers care about environment but don't want to pay more to protect it.
Differentiation is needed for South Pacific destinations.
The highest-rated green hotels in the US.
Eco-certified hotels are more resource efficient.
 Latest News  (Click title to read article)
IRENA and UNWTO to promote renewable energies in Islands' tourism sector
Tuesday, 2nd September 2014

Foreign GDSs gear up for the much-awaited opportunity in China
Tuesday, 2nd September 2014

IHG announces a Holiday Inn Resort for Pagosa Springs, Colorado
Tuesday, 2nd September 2014

2015 Global Travel Price Outlook
Tuesday, 2nd September 2014

New global certification for handling cold-chain pharmaceuticals freight
Tuesday, 2nd September 2014
 Latest Articles  (Click title to read article)
Ctrip Asserts Supremacy with its Performance, Gears up for Deeper Penetration
Tuesday, 2nd September 2014

Much Ado about a Review
Tuesday, 2nd September 2014

Accountability: A Dying Concept?
Tuesday, 2nd September 2014

12 Content Ideas for Your Hotel's Blog
Monday, 1st September 2014

Global Update: Who's Where and Doing What - August 2014
Monday, 1st September 2014
 Most Read News  (Click title to read article)
NH Hotel presents new category of hotel: NH Collection
Singapore Airport T4: Ready for future growth
Mobile booking set to represent 25 percent of all online corporate bookings by 2017
Virtual Reality ideal for co-branding studies
Content Marketing Guide For Hotels [Infographic]

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy