The World Travel & Tourism Council's 2014 Global Summit in Hainan, China, will examine the role of the industry as a force for good in the world, with headline contributions from Kofi Annan, Jeffrey Katzenberg, Yao Ming, economist Dame DeAnne Julius as well as dozens of industry leaders.

WTTC's 14th Global Summit will explore ‘Changing world, new perspectives'. Public and private sector leaders from outside and inside the industry and government ministers from all continents will attend the Summit to explore and challenge current received wisdoms and their relevance for the near future. They will look at Travel & Tourism from a new angle and define a new proposition that goes beyond the economic agenda, identifying how businesses can benefit from this new way of thinking.

Key highlights:

• The Global Summit will be headlined by Kofi Annan, founding chair of the Kofi Annan Foundation and Secretary-General of the United Nations, 1997-2006
• Jeffrey Katzenberg, CEO and Co-Founder of DreamWorks Animation SKG, will be interviewed by Geoffrey Kent, Founder, Executive Chairman & CEO, Abercrombie & Kent
• Yao Ming, Former NBA Star, will be interviewed by Kathleen Matthews, Executive Vice President & Chief Global Communications & Public Affairs Officer, Marriott International
• Dame DeAnne Julius, Economist and Chairman of the Royal Institute of International Affairs (2003-12), will provide an opening keynote on the world economy

David Scowsill, President & CEO said: "We have another outstanding line-up of speakers at our Global Summit in Hainan who will help us to answer some big questions: Can we rely on middle class growth in Asia to drive our industry forward globally? Are the industry's perceptions of China still relevant in the face of China's phenomenal economic and social developments? As Travel & Tourism increasingly has to compete with other industry sectors for natural and governmental resources, is the economic message the right one? What is the role of Travel & Tourism in the trade agenda? Or as a driver of peace, mutual understanding and security? There is a lot to talk about, and some outstanding speakers to help us address the biggest global issues affecting our industry."

Other confirmed speakers/attendees include:

• Raymond Bickson, Managing Director & CEO, Taj Hotels Resorts and Palaces;
• CHEN Feng, Chairman of the Board, HNA Group;
• Ken Chu, Chairman & CEO, Mission Hills Group;
• DUAN Qiang, Beijing Tourism Group;
• Edouard Ettedgui, Group Chief Executive, Mandarin Oriental Hotel Group;
• FAN Min, Vice Chairman & President, Ctrip International Ltd.;
• Jennifer Fox, President, Fairmont Hotels & Resorts;
• Michael Frenzel, Chairman of the supervisory board, TUI Deutschland GmbH and TUIfly GmbH, Chairman, WTTC;
• ZHANG Guanghui, President & CEO, Beijing Capital International airport
• Federico González Tejera, CEO, NH Hotels;
• Paul Griffiths, CEO, Dubai Airports Corporation;
• Christophe Jouan, CEO, Future Foundation;
• Henrik Kjellberg, President of Hotwire & Chairman of eLong;
• Clement Kwok, Managing Director and CEO, Hongkong and Shanghai Hotels Ltd.;
• Gerald Lawless, President & Group Chief Executive Officer, Jumeirah Group;
• Alan Leibman, Kerzner International, Chief Executive Officer;
• Sean Lim, Anchor, Arirang TV;
• Christopher J Nassetta, President & CEO, Hilton Worldwide;
• YU Ningning, President, CITS;
• Masaru Onishi, Chairman, Japan Airlines;
• Taleb Rifai, Secretary-General, UNWTO;
• Nick Ross, Journalist;
• Jeff Rutledge, President & Chief Executive Officer, Travel Guard Worldwide;
• Stephen Sackur, Journalist;
• David Scowsill, President & CEO, WTTC;
• Richard Solomons, CEO, InterContinental Hotels Group;
• Arne Sorenson, President & CEO, Marriott International Inc.;
• Michel Taride, President, Hertz Europe Ltd.;
• Brett Tollman, President & CEO, The Travel Corporation;
• John Walker, Chairman, Oxford Economics;
• Adam Weissenberg, Vice Chairman and Global Leader of the Travel, Hospitality & Leisure segment at Deloitte
• Touche Tohmatsu;
• Gordon Wilson, CEO, Travelport;
• XIAO Qianhui, General Manager, Shanghai Spring International Travel Services (Group) Ltd;
• CC Zhuang, Co-Founder & CEO, Qunar;

 The full programme can be viewed online at www.wttc.org/events/hainan-2014/programme