Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
Read more now
Read more now
Read more now
Consumers are seeking health, adventure in the meat aisle.
Friday, 20th December 2013
Source : Nielsen

Diversifying palates and a focus on health are driving increased demand for a range of atypical meats at the dinner table, introducing an element of adventure along the way.

In the year ended June 29, 2012, sales of not-so-typical meats like buffalo, venison, duck and various offals (organ meats) grew an average of 6 percent in the U.S. and rang up more than $350 million in combined sales.
As Americans continue to focus on health and gain experience with exotic meats in restaurants—where most trendy foods get their start—the upward sales growth is staged to continue. By focusing on health-minded consumer demands and an understanding of regional, seasonal and cultural preferences, retailers can take charge as exotic meat market leaders.
Healthy Alternatives for High Society
Health is a big driver of recent sales trends, as many consumers perceive exotic meats to be healthier protein options than traditional meats.

According to a recent Nielsen study, couples and families with healthy lifestyles, as well as natural/organic households, purchase buffalo, venison and duck most, and these households tend to be affluent. Their exotic cuts of choice most often include ground venison and buffalo, buffalo steaks, venison medallions and tenderloins, and whole ducks.
Preferences for exotic proteins also appear to be migrating geographically. Buffalo had the greatest dollar sales in the western U.S. in 2012, but is now showing high growth in all regions except the East, where venison is more popular. A decline in buffalo distribution in the East, where venison had almost twice as many impressions (count of unique items selling) than other regions in 2012, has contributed to the trend.
Duck has been growing in popularity across regions, but consumers typically buy it for different occasions than buffalo and venison. Most duck sales occur in the first and fourth quarters of the year, which feature Chinese New Year and Christmas—two popular occasions to serve duck.

Full story

Also Read: (Click title to read the article)

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
 Related News  (Click title to read article)
MICHELIN Guide Hong Kong: The 2013 list is out.
Today's modern guests want life experiences not luxuries.
Minimum wage, tipped workers, employer provided benefits and the industry - Where do you stand?
Healthy hotel rooms.
 Latest News  (Click title to read article)
Enriched Amadeus hotel marketplace drives agencies' profitability
Wednesday, 23rd April 2014

NH Hotel Group buys out JV's stake in NH Italia
Wednesday, 23rd April 2014

News from around the EMEA region, April 23
Wednesday, 23rd April 2014

Singapore Resort and Spa Sentosa to be managed by Accor
Wednesday, 23rd April 2014

SearchPRO helps hoteliers rise to the top of search engines
Tuesday, 22nd April 2014
 Latest Articles  (Click title to read article)
Ritz-Carlton Reserves Focus on Social Storytelling
Wednesday, 23rd April 2014

Seeing Returns - Building Loyalty at Hotels Through Digital Customer Experience
Wednesday, 23rd April 2014

The Most Powerful Man in Online Travel? Sites Sunk By Google Blitz
Tuesday, 22nd April 2014

Preparing The Boss For Media Interviews
Tuesday, 22nd April 2014

Knowing Your Customers' Preferences
Monday, 21st April 2014

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy