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ITB 2014: exhibitors up, shows industry is optimistic.
Tuesday, 21st January 2014
Source : ITB Berlin 2014
The outlook is exceptionally good for ITB Berlin as final preparations are under way for an event which between 5 and 9 March will be taking place for the forty-eighth time.

Overall, Messe Berlin expects around 10,000 exhibiting companies and organisations from more than 180 countries to be present in the 26 halls on the Berlin Exhibition Grounds.

4Hoteliers Image LibraryThe focus is on Mexico, the partner country of ITB Berlin, which is organising the opening ceremony of the show.

Furthermore, all of this country's regions will be presenting their wide range of products and services to trade visitors and the general public in Hall 1.1.

The partner country of ITB will also be represented in the Gay & Lesbian Travel section in Hall 3.1. "Compared with last year the number of bookings at ITB Berlin 2014 has remained consistently high. The majority of the halls are already booked up and there are now waiting lists. One noticeable trend is that exhibitors are booking larger stands.

This demonstrates that the world's largest travel trade show is a reliable economic indicator which accurately mirrors the industry's developments.

This year it will once again unite supply and demand from around the world and send out an important message for the future.

The ITB Berlin Convention's agenda features up-to-the-minute and forward-looking themes and leading experts will be taking part in the debate", said Dr. Martin Buck, vice-president of Travel & Logistics at Messe Berlin.

Read the full story at 4Hoteliers.com HERE


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