Vietnam's tourism industry is racing ahead, with international arrivals hitting new highs, but the sector is facing a growing shortage of skilled workers, from hotel staff and chefs to foreign-language guides and senior managers.

The third most visited country in Southeast Asia after Malaysia and Thailand welcomed nearly 16 million international visitors in the first eight months of 2026, up 14.4% year-on-year, driving up demand across hotels, travel companies, transport, restaurants and tourist attractions.

10 largest sources of visitors to Vietnam

In Ho Chi Minh City alone, 89.7% of businesses were hiring, while 71.8% said recruitment was difficult or very difficult. The biggest shortages were among frontline workers, particularly in housekeeping, engineering, food service, front-office operations, and kitchens.

The Politburo's Resolution dated Aug. 22, along with the government's action programme adopted on Sept. 7, set the target for tourism to directly contribute 10-12% of GDP by 2030, attracting 45-50 million international visitors and generate total revenue of US$80-90 billion.

Foreign tourists enjoy a coracle tour at Bay Mau nipa palm forest in Hoi An, central Vietnam, April 2026. Photo by VnExpress/Giang Huy

Hanoi, Ho Chi Minh City, and Da Nang are envisioned as major tourism growth hubs, while Phu Quoc emerges as a new hub. These targets will place greater demands on the tourism workforce, not only in terms of numbers but also skills, from frontline workers and foreign-language guides to managers, technology specialists and professionals delivering high-end services.

Ho Chi Minh City's tourism sector, for example, is facing gaps in supervisory and management positions, as businesses seek staff capable of operating in an increasingly digitalized, international and competitive environment.

Foreign-language tour guides are another weak link. Demand is rising rapidly from markets such as Russia and India, while arrivals from Europe and the Middle East are also increasing. Yet training guides with the language skills and cultural knowledge needed to serve these markets can take years.

The labor crunch is even more acute in destinations far from major urban centers.

(source)