Google is acquiring Spirit Airlines' emails, calendar info, chats, documents, spreadsheets and other business data, according to a bankruptcy court filing.
- It will use the data to improve its products and AI models.
Why it matters: Spirit Airlines ceased operations earlier this year after it failed to emerge from its second Chapter 11 bankruptcy, but attorneys are still handling the disposition of its assets.
Zoom in: Google won a bankruptcy auction for the data, agreeing to pay $10 million for the information.
- The data does not contain any personally identifiable information, according to a court filing by PJT Partners vice president Dylan Friesner, an investment banker for Spirit.
- The data will be "deidentified" — meaning that it won't be associated with individual people and the buyer agrees not to attempt to re-identify the users.
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