This is a 30%+ year-on-year increase from USD 31 billion in 2025, as the pipeline expanded to 64,581 units across 268 properties in 14 countries.

Vietnam leads Asia by market value at USD 8 billion, followed by Thailand (USD 6.4 billion), South Korea (USD 5.8 billion), India (USD 4.2 billion), and the Philippines (USD 3.8 billion).

By unit count, Vietnam again dominates with 15,763 units across 47 properties, with Thailand second at 13,947 units across 63 properties and the Philippines third at 12,299 units across 38 properties.

Resort-dominant markets account for 55% of total supply against 45% urban, reflecting the sector’s continued orientation toward leisure destinations across Southeast and South Asia.

Condominiums remain the dominant product type at 94% of total supply, with landed property at 4% and hybrid product at 2%.

The C9 Hotelworks Asia Branded Residences Market Review 2026 is the most comprehensive independent analysis of the branded residences sector across the region, covering supply, pipeline, market value, product type, and urban-resort distribution across 14 countries.

Download and read the full report here.