As people rapidly turn to AI to plan trips – now used by more than half of US travelers* – IHG Hotels & Resorts (IHG) is making it easier for them to find hotels and book their stays.

IHG has launched an IHG app in ChatGPT, and will soon add AI-powered conversational search within IHG.com and the IHG One Rewards app.

A New Way to Discover IHG in ChatGPT

Designed to complement IHG’s digital platforms, the app in ChatGPT lets users search, compare and explore IHG’s more than 7,000 hotels in over 100 countries.

ChatGPT will recommend IHG hotels based on travelers' preferences, surfacing real-time availability, pricing, interactive maps and amenities, helping guests move naturally from discovery to comparison. Once a hotel is selected, users are guided to IHG’s direct booking channels to complete their reservation.

Conversational Search Coming Soon to IHG Digital Channels

IHG will also soon add conversational search to IHG.com and the IHG One Rewards app, giving travelers the freedom to discover hotels using their own words and more easily book the perfect stay.

From inspiration to reservation, guests can expect a seamless, AI-enabled experience that understands the intent and context behind their search, without the limitation of fixed search fields or keywords.

Jolie Fleming, Chief Product & Technology Officer, IHG Hotels & Resorts, said: “Guest expectations are evolving quickly, and we’re evolving with them. With more than one million guests staying with us every night around the world, we’re using AI to make the travel experience more seamless from planning and booking through to their stay. Pairing AI with the warmth of human hospitality ultimately helps us deliver a more exceptional live experience – one that feels personal, responsive and connected to each guest in the moment.”

Together these innovations help drive forward IHG’s broader technology and AI-driven strategy focused on enhancing the guest experience, boosting hotel performance and advancing corporate innovation.

*Source: Phocuswright research - The AI Surge: Travel's Fastest Behavioral Shift in a Decade