A purpose-built, AI-enabled framework that helps carriers move safely from legacy PNR-based operations to order-led retailing without disrupting revenue or day-to-day performance, charting a clear path for airlines as they embed the one-order, one-offer mandate into their internal operating models to compete effectively in the years ahead.
Coforge, an AI-native engineering services leader, announced the launch of Aeronova.AI, a purpose-built framework designed to help airlines transition safely and predictably to Offer, Order, Settlement and Delivery (OOSD) operations.
Aeronova.AI enables airlines to modernize their retailing capabilities while protecting revenue continuity, operational stability, and customer experience at every stage of the transformation journey.
Erika Moore Chief Officer, Strategy & Growth, TTH, Coforge said, “Coforge is an industry leader with deep domain expertise in delivering exceptional value to airline enterprises worldwide. Airlines don’t fail at modern retailing because of ambition or technology choices; they struggle at execution, coexistence, and scale.
Aeronova.AI is designed to bridge that gap, drawing on Coforge’s decades of deep airline and travel-technology expertise to help carriers move from strategy to production safely, reducing mobilization risk and accelerating the path to modern, order-led retailing.”
As the airline industry accelerates its shift toward modern retailing, carriers are discovering that alignment on vision is no longer the primary challenge. Execution at enterprise scale is managing the coexistence of legacy PNR environments alongside emerging order-native platforms while maintaining financial traceability and regulatory integrity.
This has become the defining hurdle. Aeronova.AI is built to address that challenge directly, giving airlines a structured acceleration layer of reusable assets, AI-assisted automation, and airline-specific execution playbooks.
Designed for phased, real-world adoption, Aeronova.AI allows airlines to move from pilots to production-grade operations at their own pace without compromising revenue flows or financial auditability. It complements existing and emerging retailing platforms rather than replacing them, addressing the execution, governance, and scale challenges that typically slow or derail transformation programs.
