Strategic collaboration with Dossen Group will accelerate Hyatt’s growth in China’s upper-midscale segment, bringing a new hotel experience to travelers and development opportunities for hotel owners.
Hyatt Hotels Corporation announced that a strategic master franchise agreement with Huanyue International Holdings (Hainan) Co., Ltd., a subsidiary of Dossen Group, a leading hotel operator in China, to exclusively develop and operate hotels for the Hyatt Select brand in the Chinese Mainland.
This collaboration combines Hyatt’s global brand recognition with Dossen Group’s extensive local footprint and operational strength, marking a significant expansion of Hyatt’s portfolio in the region.
Photo Caption: Strategic collaboration between Hyatt and Dossen Group brings Hyatt Select brand to the Chinese Mainland, introducing a new upper-midscale hotel experience to travelers and accelerating Hyatt's growth.
Conceived to meet the evolving needs of modern, on-the-go travelers, the Hyatt Select brand delivers a streamlined, high-quality guest experience rooted in comfort, convenience and consistency. Guests can expect fresh, modern design that focuses on the essentials, along with seamless access to the World of Hyatt loyalty program––now with over 66 million members globally––driving strong engagement and repeat stays.
As part of Hyatt’s Essentials portfolio, the Hyatt Select brand is purpose-built in an effort to generate long-term value for owners. The brand’s efficient operating model, flexible development pathways from new builds to conversions, and cost-effective design are intended to support attractive returns and lower barriers to entry. Hyatt Select hotels also benefit from Hyatt’s global commercial platform, helping maximize performance, optimize distribution, and drive sustained growth.
“This collaboration with Dossen Group is a pivotal step forward in our thoughtful growth strategy for China,” said Stephen Ho, President – Greater China and Growth, Asia Pacific, Hyatt. “Dossen’s proven scale, deep market expertise, and innovative, tech-driven approach make them the ideal franchisee to bring the Hyatt Select experience to travelers across the country. The introduction of the Hyatt Select brand in our Essentials portfolio strengthens our ability to serve a wider range of stay occasions and reinforces our commitment to this priority market.”
“The strategic collaboration with Hyatt reflects our shared values and long-term vision,” said Xinhua Cheng, Founder, Chairman and CEO of Dossen Group. “Hyatt’s global brand strength and innovative approach bring strong commercial resources and proven operating systems, while Dossen’s deep China market insight, nationwide network and efficient execution provide end-to-end support for Hyatt Select hotels. Together, we will leverage our complementary strengths to drive high-quality growth of the brand in China.”
The timing of this launch is aligned with the evolution of China’s upper-midscale hotel sector, which is moving into a new phase defined by more sophisticated guest expectations. There is a clear and growing demand for internationally recognized brands that offer reliable quality and enhanced, yet affordable, experiences. This collaboration is positioned to capitalize on this market opportunity and accelerate Hyatt’s brand growth.
“This collaboration underscores our confidence in the long-term potential of China’s upper-midscale segment,” said Owen Xing, Executive Managing Director, Growth & Operations, Greater China, Hyatt. “Hyatt Select hotels are purpose-built to meet the needs of modern travelers in this market—offering reliable quality, smart design and a seamless stay experience. With Dossen’s strong execution capabilities, we are well positioned to scale the brand quickly and successfully across key destinations in China.”
“As a subsidiary of Dossen Group responsible for the exclusive development and operation of the Hyatt Select hotels in China, we have strong confidence in its long-term success in the market,” said Ji Hongjun, Chairman and Chief Executive Officer of Huanyue International Holdings (Hainan) Co., Ltd. “By combining Hyatt’s global quality standards with our local market expertise and development capabilities, we are well equipped to build a highly competitive brand that resonates with both owners and guests, and to drive its sustainable growth across the market.”
