As part of its development strategy, Louvre Hotels Group, the second largest hospitality group in Europe, continues to expand its presence in Central Europe by cultivating strong, long-term partnerships with local hotel operators.

The recent signing of a franchise agreement with Unique Hotels for the upcoming Golden Tulip Gdańsk Old Town marks a key milestone in the brand’s growth in Poland and underscores its commitment to bringing unconventional premium hospitality to the country’s leading destinations.

The Tulip Family Grows Strong in Poland

Golden Tulip, part of the Tulip family of Louvre Hotels Group brands, offers a four-star, premium experience designed for both business and leisure travellers, with unconventional refinement and understated Dutch sensibility.

In recent years, the brand has established a strong presence in Poland’s most attractive destinations. A total of five Golden Tulip hotels cater to city travellers in Warsaw and Kraków, and two more are situated along the Baltic coast: in Międzyzdroje and the seaside Jelitkowo neighbourhood in Gdańsk.

Together with Royal Tulip and TULIP Hotels & Residences, Golden Tulip is part of a diverse and complementary portfolio that spans midscale to luxury, allowing Louvre Hotels Group to offer tailored experiences across market segments.

Gdańsk: A Strategic Destination

Louvre Hotels Group is strengthening Golden Tulip presence in Gdańsk with the signing of a franchise agreement with Unique Hotels for the upcoming Golden Tulip Gdańsk Old Town, located on the revitalized Granary Island (Wyspa Spichrzów) in the city’s historic centre.

The new hotel will complement the existing Golden Tulip Gdańsk Residence in Jelitkowo. This expansion comes at a time of record growth in Polish tourism. According to the latest data presented by Polish Central Statistical Office (GUS), in 2025, nearly 59 million tourists trips in Poland were recorded, including 15.2 million by foreign visitors, and Gdańsk welcomed 2.9 million tourists, ranking third among Polish cities (behind only Warsaw and Kraków).

By increasing its footprint in this top destination, Golden Tulip is well positioned to meet rising demand for premium hospitality in one of Poland’s most visited cultural and leisure hubs.