Rising demand for contactless guest services and the deployment of smart automation systems offer lucrative growth potential.
The smart hospitality market is experiencing significant growth, with its market size expected to expand from $29.55 billion in 2025 to $37.3 billion in 2026, reflecting a compound annual growth rate (CAGR) of 26.2%.
This surge is driven by the expansion of digital hotel management systems, heightened demand for superior guest experiences, and the widespread adoption of cloud-based platforms. The industry's focus on labor efficiency and connected building technologies also plays a crucial role in this upward trajectory.
Looking ahead, the smart hospitality market is projected to reach $92.37 billion by 2030, at a CAGR of 25.4%. Increased investments in smart hotels and resorts, coupled with the rising demand for AI-driven personalization, are major growth catalysts.
Additionally, the market is propelled by a shift towards sustainable hospitality operations, immersive guest technologies, and a heightened focus on remote service management. Notable industry trends include contactless guest services, smart room automation, IoT-driven energy management, and platforms dedicated to personalized guest experiences.
The demand for advanced IoT-based solutions is a significant driver of the smart hospitality market's expansion. IoT technology, when integrated with user mobility and data analytics, creates a revolutionary hospitality ecosystem. This ecosystem automates processes, improves guest interactions, reduces operating costs, and fosters new service development. Recent data indicate a rise in connected IoT devices, projected to reach 40 billion by 2030, underscoring the escalating demand for these smart solutions.
Major industry players are concentrating on innovations like autonomous delivery robots to enhance guest experiences and streamline operations. For example, Relay Robotics unveiled the Relay2 robot in June 2023, designed to speed up hotel service deliveries and reduce staff workloads, thereby elevating guest satisfaction and operational efficiency.
Acquisitions are also shaping the market, exemplified by Assa Abloy's acquisition of Axxess Industries in April 2024, aimed at bolstering its North American market presence.
Leading companies in the smart hospitality market include Cisco Systems Inc., Honeywell International, IBM Corporation, Johnson Controls, NEC Corporation, and Oracle Corporation, among others. North America dominated market share in 2025, with a global coverage that includes regions like Asia-Pacific, Europe, and Africa.
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