The digital transformation is influencing global tourism and for years, Travel Technology and the eTravel World have been the fastest growing segments at ITB Berlin, which is taking place from 6 to 10 March 2019.
New technologies, sales platforms and digital marketing are also becoming increasingly important for operators marketing tours and activities.
4Hoteliers.com covers ITB Berlin exclusively since 2008: www.4Hoteliers.com/itb
According to Phocuswright, the international travel research institute, tours and activities make up around ten per cent of the global travel market, more than rail travel, car hire and cruises combined.
The new Technology, Tours & Activities (TTA) segment between Hall 6.1 (eTravel World) and Hall 4.1 (Adventure und Youth Travel) will span a bridge between the themes of travel technology and adventure travel.
Read the full store at the ITB Berlin dedicated news portal at 4Hoteliers.com
