AirAsia is making its first foray into US Silicon Valley, home to many startup and global technology companies, to find 'the best startups in the travel industry' as the airline puts it.
The low cost carrier is carrying out the search in partnership with Plug and Play Tech Center, a global innovation platform for startups, corporations and investors.
As the anchor partner of Plug and Play’s Travel and Hospitality programme, AirAsia will be able to identify, observe and support relevant startups as they develop new products for the travel sector.
The programme mentors new businesses and collaborates with emerging technologies.
Aireen Omar - Right: First of many partnershops to tranform AirAsia into a global digital company. (Image credit: AirAsia)
“This partnership, the first of many to keep a finger on the pulse of innovation, will allow us to identify leading edge technologies that will help maintain our leadership in cost and customer experience and transform AirAsia from an airline into a global digital company,” said Aireen Omar, AirAsia deputy group CEO (digital, transformation and corporate services).
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