HSMAI and ITB China join forces for third time to promote education and professional development in hospitality sector.

For the third time, the Hospitality Sales and Marketing Association International (HSMAI) and ITB China have renewed their partnership to promote education and training in the hotel industry. This year, China's leading B2B travel trade show will be held purely digitally on the ITB China virtual platform from 8 November to 31 December 2021.

HSMAI has developed a full training program for hotels & accommodation businesses and individuals looking to grow their revenue management and digital marketing careers, offering 100 percent online courses as well as some optional in-person workshops.

Through collaboration with the organizer, HSMAI will deliver online sessions covering the topics of Revenue Management, Market performance and Hotel Sales Distributions.

From December 10, the following sessions will be published as videos-on demand on the ITB China Virtual platform:

Keynote: “China Hotel Performance outlook”
Speaker: Christine Liu (Regional Manager, North Asia, STR)

Keynote: “Revenue Management In New Era Of Hotel Evolution”
Speaker: Charles Wang (Vice President, China, IDeaS)

Panel discussion: “What are the uptrend for China Distribution landscape?”
Moderation: Loretta (VP of Hotel Solutions, Connectivity, DerbySoft Ltd) Panelists: Vivian Yeh (Senior Vice President Marketing and IT, Accor), Alison Yang (VP, Digital Growth & Optimization, Greater China, Marriott International), Malcolm Cheong (General Manager and Legal Rep for Amadeus Hospitality - Greater China), Anson Lau (Managing Director, Shiji Distribution Solutions, Shiji Group) and Cathy Tao (General Manager of Marketing & Brand Department, New Century Hotels & Resorts).

These sessions are part of HSMAI's Certificate in Revenue Management (Hospitality), launched in 2017 and developed by senior revenue management executives in hotels around the world. It is a unique opportunity to preview the online course available to HSMAI Academy at: HSMAI Academy/ Certificate Revenue Management.

“Since the COVID-19 pandemic, hotels have reduced their staff, whichmeansthat staff in commercial roles need to expand their skills and learn more about sales, marketing & revenue management. We are honoured to work with ITB China yet again to give a small taste of what we have developed for hoteliers,” says Jackie Douglas, President HSMAI Asia Pacific.