Scotland is currently having to contend with two travel obstacles: the pandemic and Brexit.

Nevertheless, at exhibitor presentations at ITB Berlin NOW it had so many new things to offer that the land in Britain’s north is surely still worth a visit.

Together with colourful images, Scotland’s slogan is “Dream now. Travel later.“ Part of that dream is experiencing Scotland’s culture and natural beauty, such as diving in lochs or specialities from nature such as venison and wild herbs.

Other cultural highlights new to the tourism programme are the opening of a Johnny Walker museum and restaurant in Edinburgh. For those averse to whisky there is also carbon-neutral gin.

Among the traditional tourist attractions are a train journey on the Belmond Royal Scotsman or holidays on the farm, now called agri-tourism. According to the tourism managers, the concept is now “more laid back“. Those in search of relaxation can help shepherds or join cooking courses that include preparing haggis, the national dish.

Brexit will affect tourists later in the year. As of 1 October passports are required on entry. While a European Health Insurance Card (EHIC) is still valid, tourism manager Marie Coulon recommends taking out foreign health insurance. Anyone coming by car should find out whether their vehicle insurance covers the UK.

In Scotland emerging from lockdown will begin in late-April. How and to what exent the first steps will be taken is undecided yet. Tourism manager Marie Coulon was able to assure visitors that summer holidays can definitely be booked this summer. The figures give cause for optimism.

In late-April there will even be a special event to kickstart travel to Scotland: www.visitscotland.eventsair.com

www.itb-berlin.de/en