India is often described as a rising travel powerhouse, but the real truth is more textured.
Beneath the headlines sits a traveller shaped by multigenerational dynamics, digital behaviours, financial reality, cultural pride, and an increasingly influential Gen Z lens.
Together, these threads form a living tapestry; one that is constantly shifting, stretching, and being rewoven by the world’s youngest major population.
This white paper unpacks the myths that persist about Indian travellers and the truths that are actually shaping their choices; from how families plan trips, to how young Indians spend, to what global brands must rethink in order to win both the domestic and outbound Indian traveller of tomorrow.
Get the full report here
