Bringing local craftsmanship to the sky, mid-year US hotels reality checkTru by Hilton debuts in Honduras and more...

Bringing local craftsmanship to the sky
Wednesday, 6th May 2026

TUI Care Foundation launches new phase of TUI Colourful Cultures Croatia and partnership with TUI Airline.

At the same time, the Foundation marks a new milestone through a partnership with TUI Airline, bringing local craftsmanship to a global audience by featuring artisan-inspired designs onboard its long-haul programme >>

Tru by Hilton debuts in Honduras
6 May 2026 : Tru by Hilton Distrito Palmerola introduces Tru by Hilton in a new country, advancing the brand’s presence throughout the region with approximately 10 open hotels and 25 in development >>

Ennismore signs new SLS Residences in Phuket
5 May 2026 : Raimon Land announces a new signing with Ennismore to introduce SLS Residences Phuket Kamala, an ultra-luxury standalone branded residential project on Phuket’s prestigious Millionaire’s Mile >>

March passenger demand up but sharp regional differences
5 May 2026 : The IATA released data for March 2026 global passenger demand and the total, measured in revenue passenger kilometers (RPK), was up 2%+ compared to March 2025 >>

Mid-year 2026 US hotel industry reality check
5 May 2026 : The HVS live insider briefing: By mid‑year, market trends stop being theoretical and start affecting real capital decisions and what we’re seeing now is not a single national story, but clear divergence by market, segment, and demand driver >>

HIGHLIGHT ARTICLE

Luxury Through Absence: The Case for a New Outdoor Lodging Model
Tuesday, 5th May 2026

The luxury hospitality industry has long converged on a standard formula: enclosed villa privacy, climate-controlled interiors, and a predictable stack of high-end amenities, but what if luxury was defined by what is missing, rather than what is added? >>

Stop Flying on Autopilot: How to Master Critical Thinking in the Age of AI (Part 1)
Now that speed is a commodity, judgment has become a real competitive advantage, AI can predict, but only humans can decide >>

In case you've missed it: Global eNewsletter of May 04, 2025
US Hotel Market Pulse: April 2026, Middle East tourism soars as Saudi Arabia fuels growth and more >>