Thailand refocuses on value over volume as 2026 tourism outlook is recalibrated, Six Senses announces the signing of Beijing and more...

Thailand refocuses on value over volume as 2026 tourism outlook is recalibrated
Wednesday, 22nd April 2026

The Tourism Authority of Thailand (TAT) reaffirms that the country’s tourism strategy is guided by The New Thailand vision, where Value over Volume drives long-term sustainability and meaningful growth.

TAT is advancing targeted measures to sustain competitiveness amid ongoing global economic uncertainty, while recalibrating the 2026 international tourism outlook >>

Accor signs Satori Resort - Handwritten Collection in Bali
22 Apr 2026 : Accor has signed Satori Resort - Handwritten Collection in Bali, Indonesia, under an Operations Support Agreement with PT Satori Nusa Dua Resort >>

Six Senses announces the signing of Six Senses Beijing
21 Apr 2026 : The hotel management agreement with Beijing Zhongguancun Avenue Construction & Development Group forms part of the thoughtful renewal of Liulangzhuang, now emerging as a center for cultural programming and international exchange >>

Anantara marks brand first in Asia with LHW membership
21 Apr 2026 : Anantara Koh Yao Yai Resort & Villas has joined The Leading Hotels of the World (LHW), becoming the first Anantara‑branded resort in Asia to be welcomed into the prestigious independent luxury hotel collection >>

HIGHLIGHT ARTICLE

When Second Is Best: How ASEAN Is Tackling Overtourism
Wednesday, 22nd April 2026

Developing secondary destinations provides a way to spread the benefits of tourism while easing pressure on primary attractions.

The move toward secondary destinations is also due to changing consumer demand, with tourists seeking authentic experiences, more sustainable and affordable travel options, and less-crowded destinations.

For ASEAN, the destination-diversification strategy is part of a broader goal to advance sustainable, inclusive, responsible, and high-quality tourism development in Southeast Asia >>

The Future of Work in Travel & Tourism
This comprehensive thought leadership report on the Travel & Tourism workforce reveals current and future trends, and the challenges and opportunities for Travel & Tourism employers >>

Global eNewsletter of March 20, 2026
Chedi Hospitality partners to explore a landmark expression of mountain living in Oman, Lufthansa discontinues its' CityLine LCC and more >>