Travel Dreams 2026 is Amadeus's annual hospitality trends research, combining forward-looking air and hotel booking data with input from 6,000 travelers across the US, China, India, the UK, France, and Germany.

Along with 500 hotel General Managers and Destination Management Organizations.

Discover what influences where travelers book, stay and spend — and where industry plans match or miss those expectations.

What are the key 2026 Hospitality Trends?

Four major shifts are reshaping hospitality: travelers seeking mental wellbeing and freedom, demand for personalized guest experiences, the rise of AI and automation in hotel operations, and the growing importance of sustainability.

Amadeus has recently released a full report on this topic.

Download it here amadeus-hospitality.com/travel-dreams.