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Global Newsletter: April 23
4Hoteliers.com ~ Click title to read the article
Monday, 23rd April 2018
 

TODAY: Kenya - East Africa's economic powerhouse, Ctrip and AccorHotels deepen relationship and Why OTAs Provide No Value for You on Metasearch Engines.

Kenya - East Africa's economic powerhouse
Monday, 23rd April 2018

Kenya lies along the eastern coast of Africa, an estimated (2016) 46 million people reside in Kenya with a population increase of around one million people per annum and Kenya is establishing itself as an important gateway to the high growth East Africa region >>

Ctrip and AccorHotels deepen relationship
22 Apr 2018 : Ctrip announced that it has entered into a memorandum of understanding regarding its partnership with world-leading travel & lifestyle group and digital innovator AccorHotels >>

Rotana announces second property in Egypt at ATM 2018
23 Apr 2018 : The company’s second property in Egypt will add 200 keys to bring its total inventory in the country to 726 keys, 2018 new openings will add more than 2,000 keys to the company’s operational portfolio of 16,161 rooms in 23 cities >>

Six Senses Duxton opens in Singapore
21 Apr 2018 : Six Senses Duxton, the first city hotel from acclaimed hospitality and wellness company Six Senses, is now open at 83 Duxton Road in historic Tanjong Pagar in the Chinatown area of Singapore, the brand’s first city hotel brings sustainable, community-focused luxury hospitality to Singapore >>

HIGHLIGHT ARTICLE

Why OTAs Provide No Value for You on Metasearch Engines
Sunday, 22nd April 2018

We have always defended the notion that the value OTAs have is to provide visibility to hotels and help them generate new sales, sales that otherwise would be impossible to access.

This greater exposure, by generating more demand for you, allows you to increase your average price, not only for OTAs but also for the rest of your channels, something which is highly positive and has a direct impact on your RevPar >>

How Hotels Can Avoid Marketing 'Traps'
Hoteliers have been reacting to the official rollout of TripAdvisor's Sponsored Placements, with some gladly welcoming the new slots - and with others, like one hotelier we spoke to, accusing the metasearch site of 'double-dipping' in hotels' advertising spend >>

Reading Body Language at Work: Five Mistakes You Don’t Want to Make
Human beings are genetically programmed to look for facial and behavioral cues and to quickly understand their meaning. No matter what the culture at your workplace, the ability to read nonverbal signals can provide significant advantages for the way you deal with people. You can start to gain those advantages by avoiding these five common mistakes >>

What You Think Doesn’t Matter
As a hotelier, you may think you have seen it all (or maybe know it all), but that is not the case, the hospitality industry and how you convince guests to book is changing at warp speed and the only way to keep up is to listen to your guests >>

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