TODAY: Ctrip launches travel & lifestyle content platform, China improve visa exemption policy for Hainan and It's All About Soul: Why the Way Your Hotel FEELS Is Impacting Your Bottom Line.

Ctrip launches travel & lifestyle content platform
Friday, 20th April 2018

On April 19, Ctrip launched the platform Hydrogen Balloon to edge into the import and export of online travel content, the platform can be a realizable asset once it has accumulated a sufficient amount of content >>

İstanbul new airport to house 451-room YOTEL
20 Apr 2018 : The hotel will be one of the biggest airport hotels in the world with both airside and landside access to 451 rooms. Located conveniently inside the main terminal building, it will be easily accessible to business and leisure travellers, airline crew and businesses within the airport and local environment >>

China improve visa exemption policy for Hainan
20 Apr 2018 : To promote Hainan Island reform to build Free Trade Port, the China National Immigration Bureau announced a new visa exemption policy this morning for 59 country passport holders >>

FORM Hotel Dubai: The only 'Design Hotels' member in the Middle East
20 Apr 2018 : Smartotels Hospitality International is delighted to announce its partnership and membership with Design Hotels™ for its flagship property FORM Hotel Dubai, the only hotel in the Middle East certified in the Design Hotels™ collection >>

HIGHLIGHT ARTICLE

It's All About Soul: Why the Way Your Hotel FEELS Is Impacting Your Bottom Line
Friday, 20th April 2018

There’s no doubt that some properties just seem to 'have it,' while others do not. But if you ask me, a foolproof roadmap to creating a soulful hotel cannot really exist.

If it did, everyone would use it and every hotel would feel soulful. On the other hand, if we accept that a soul is a reflection of something higher, then perhaps the hotel’s soul is the reflection of the person in charge, which is highly individual and can explain why sometimes even three star hotels “have it” whilst some five stars suffer >>

Reviews versus Surveys: The Key Differences That Drive Management Response Strategies
Exclusive Feature: Not all types of guest feedback are created equal: There are key differences between online reviews and guest surveys which call for a different approach to responding >>

Do Loyalty Programs Really Create Loyalty?
Any company can create a loyalty program, however sometimes customers are loyal to your loyalty program and not your business. But, then there are other loyalty programs that offer you something quite different than what can be deemed a financial incentive to do business with them >>