HeBS Digital released its newest website Content Management System, the HeBS Digital CMS Premium, which addresses the growing industry need for a centralized 'digital content depository'.
 
The explosion of the mobile channel and the emergence of the new tablet channel presented a major challenge to hotel and travel marketers: creating and managing digital content throughout three distinct distribution and marketing channels - desktop, mobile and tablet. There is an obvious need for a centralized digital library that services all three channels. HeBS Digital’s proprietary CMS Premium provides exactly this functionality and serves as the hotel’s digital content depository of textual and visual content.

The HeBS Digital CMS Premium was specifically engineered to provide hoteliers with the flexibility to customize their site on-the-go and refresh content immediately to accommodate the Google Panda and “Freshness” SEO updates. This solution also allows for automated content push to the hotel’s social media profiles on Facebook, Twitter, Google+ and the hotel's mobile and tablet sites, enabling the hotel to maintain content freshness and accuracy across all marketing channels.

The HeBS Digital CMS Premium provides a wealth of possibilities for hoteliers. A hotel marketer can add and edit textual and visual content at any time, publish or un-publish new special offers, create packages and promotions, control the featured special promo tile on the Home Page, manage photos, and automatically push new specials and promotions to social media profiles and mobile websites.

The ability to update, add to and refresh a site is crucially important for several reasons. Hoteliers can avoid expensive third-party edits and revisions and save time by updating their own copy, specials and photo galleries. The power to easily refresh meta data and on-page copy allows hoteliers to respond immediately to Google Panda updates and maintain strong SEO performance.

“The value of the HeBS Digital CMS Premium is multi-dimensional,” said Max Starkov, President & CEO of HeBS Digital. “In addition to saving hoteliers precious dollars in the form of website maintenance charges, the CMS Premium serves as the hotel’s main depository of textual and visual digital marketing content to be used across all three channels: desktop, tablet, and mobile. It transforms the property website from merely an online brochure to a fully equipped direct online sales tool. The HeBS Digital CMS Premium allows clients to build a multitude of new landing pages and fresh content  over time, and a website with this solution typically has over 2,500 -4,500 pages  of relevant and deep content indexed by the search engines. With the HeBS Digital CMS Premium, the hotelier has a firm grip on the reins of their site – no special content management skills or HTML knowledge required!”

The flexibility of the HeBS Digital CMS Premium allows hotel marketers to:

• Build a centralized library of the hotel’s digital content: textual and visual
• Create fresh, engaging and unique content on the fly
• Add deep, relevant local content the search engines highly value
• Incorporate micro-formats and Schema codes to indicate “freshness” of content to search engines
• Push timely content such as special offers and promotions, as well as events and happenings to social media platforms
• Sync with the hotel’s mobile and enhanced tablet site to automatically push content updates live to mobile and tablet users