|Germany remains Europe's strongest investment market for new hotel projects.|
Friday, 18th May 2012
Source : TOPHOTELPROJECTS
More than 54,000 new upcoming hotel rooms will put further pressure on the performance on 16,000 already existing hotels in Germany: over the next three to four years more than 380 hotels will open their doors in Europe’s largest national economy.
According to TOPHOTELPROJECTS, the leading information service for international hotel construction projects. In Berlin alone 32 new hotels will be developed and are currently under construction, including the Waldorf Astoria (TOPHOTELPROJECTS Nr. 5291, 232 rooms, opening in July 2012) located in a prime location in Berlin City West next to the famous "Gedächtniskirche".
Near the showpiece hotel project Waldorf Astoria the “Bikini Berlin” hotel project, a new member of the ultra-hip 25hours Hotels, (TOPHOTELPROJECTS Nr. 6504), will soon welcome its first guests. The 149-room design hotel will open its doors in spring 2013 and offer a perfect view overlooking the Berlin Zoo.
For quite some time the German capital Berlin is a field of activity for international hospitality brands and hotel newcomers, such as the brand “Indigo” by the InterContinental Hotels Group (IHG). The first two properties of the new IHG brand have recently opened. Having proven to be very successful is the first German property operated by the Spanish Pestana hotel group also located nearby the Bahnhof Zoo railway station – a true insider’s tip.
During the past year TOPHOTELPROJECTS counted 17 new hotel openings in Berlin amounting to more than 3,100 new guest rooms, including the five budget hotels by Motel One (514 rooms next to the Berlin central railway station), A&O Hotels & Hostels, H10 Hotels, Meininger and H2 Hotels. Nevertheless the market for low budget hotels and hostels is considered to be far from being fully exploited.
At the same time – and being closely observed by all top international hotel market participants – a boost of the luxury hotel segment in Berlin takes places. The development of the Berlin gourmet gastronomy scene is a good indicator.
The Parisian celebrity cook Pierre Gagnaire will open an extraordinary culinary emporium at the Waldorf Astoria. New York City’s most modern Japanese gourmet restaurant “Megu” – recently awarded the “Six Star Diamond Award” by the American Academy of Hospitality Sciences - currently strives to find their first German location in Berlin. In December their first European branch will be inaugurated at the new luxury resort “The Alpina” in Gestaad/Switzerland.
German Cities are still lined up in sight for international hotel chains and developers. Starwood Hotels & Resorts is passionately awaiting the delayed opening of the Westin within the “Elbe Philharmonic Hall” building in Hamburg (TOPHOTELPROJECTS Nr. 1326) – there is hope that in 2014 this will be the case. Europe’s hotel primus Accor is eager to see the opening of the new Frankfurt Sofitel “Alte Oper” (TOPHOTELPROJECTS Nr. 1178, 150 rooms) in autumn 2014. After having been sold to the Egypt Travco Group, the Steigenberger Hotels Group has a strong comeback with three new hotels in Berlin (TOPHOTELPROJECTS Nr. 12365, 340 rooms, opening early 2014), Brunswick (TOPHOTELPROJECTS Nr. 11941, 180 rooms, opening autumn 2013) and Bremen (TOPHOTELPROJECTS Nr. 9046, 139 rooms, opening mid 2013).