|AirAsia, world's most tweeted airline.|
Tuesday, 8th May 2012
Source : Web in Travel
Statistics released by Eezeer, a web and mobile social network that provides real-time on-the-spot verified tweets and reviews, showed AirAsia has gained almost double the number of tweets in February 2012 as compared to January.
The number of mentions for the airline jumped from 13,500 to 23,000 mentions, ahead of Delta Air Lines and American Airlines.
The statistical information on Twitter usage in the airline industry shows AirAsia at the top of the list in two main categories:
Best in class: Top performing airline brand with the greatest number of all the tweets exchanged between an airline and its consumers. This accounts for all the tweets collected outbound (from airline to consumer) and inbound (from consumer to airline).
Airline Listening Champions: The top airlines having received the most tweets from consumers.
The report also named AirAsia as top three among 192 airlines with Twitter accounts in "Airline Talking Champions" category, having sent the most tweets to consumers.