|AirAsia's Kathleen Tan rules on Weibo, here's why and how.|
Monday, 30th April 2012
Source : Web in Travel
Looks like AirAsia’s Group Head of Commercial, Kathleen Tan is doing something right at Sina Weibo – as of April 24, she has amassed 109,772 fans on the Chinese microblogging site.
Thanks to personal and engaging content, her Weibo account now ranks 2510th most influential account out of 300 million users on the social media page.
A savvy marketer, Kathleen recognizes the power of social media in elevating brands and its exceptional reach to consumers globally. She believes that social media will change the way companies promote and sell their products and services.
Due to this belief, Kathleen personally championed the utilization of social media in AirAsia, and was instrumental in the establishment of a dedicated social media unit. Her vision was spot on – AirAsia is today ranked the second airline in the world to achieve highest number of fans on Facebook and one of the top five most-active-airlines on Twitter.
Encouraged by the success, she decided to start a Sina Weibo account on Dec 14 in 2010, for her to easily reach out to the public and get feedback on the airline’s services and products.
Kathleen said, "When I first started, I didn't know what to expect. It was a humbling experience but one that is stimulating, exciting and very challenging. The initial idea was to provide a platform where our guests, and the general public in China to provide feedback and recommendations regarding our services and products. It was a good initiative as now I’m able to identify the needs of our guests and their expectations. Best of all, many of them became my friends and shared various thoughts and ideas to make AirAsia even better.”