|Mobile, Facebook, TripAdvisor – but what about Google?|
Wednesday, 25th April 2012
Source : Martin Kelly
Interesting presentation from Julio Bruno of TripAdvisor at No Vacancy in which he said the three forces transforming travel are mobile, Facebook and, no surprise here, TripAdvisor. Hard to argue with any of these but for mine there was a big omission. Google.
Yet its absence from this list is understandable in that Google has now become an indelible part of the travel landscape while the others are still relatively new.
But the fact is that for all the stats other sites throw at you, Google remains by far and away the primary source of travel information. It's just that we don't think about it anymore.
Google has become the online travel default, as another presentation at No Vacancy, this time from Niklolai Pitchforth, Head of Online Travel at Google Australia, demonstrated.
He said 71% of hotel bookers found information on accommodation by using Google, a finding no-one found in the least surprising.