|HeBS Digital announces Loews Hotels website re-launch.|
Sunday, 22nd April 2012
Source : HeBS Digital
HeBS Digital and Loews Hotels announce the launch of the new and improved website, featuring seamless back-end management, optimized content and a sleek, clean design.
The re-launched site, featuring HeBS Digital’s proprietary and state-of-the-art content management system, reflects the latest best practices in design, usability, SEO, and site structure.
In designing and constructing the site, HeBS Digital and Loews Hotels relied on marketing strategies and techniques that achieved nearly 20 percent year-over-year revenue growth for the luxury brand during the past two years. The new site utilizes the HeBS Digital CMS Enterprise, the industry’s new gold standard for content management systems.
HeBS Digital also employed Adobe Test & Target throughout the year, running A/B tests to evaluate best site structure, optimal location of content and functionality, and best use of overall site real estate. The re-launched site reflects changes learned in this testing process, allowing HeBS Digital and Loews Hotels to increase conversions and achieve an even higher revenue growth.
Improved Features on LoewsHotels.com:
“HeBS Digital took an already award-winning, high-revenue-generating website and improved upon it,” said Jason Price, Executive Vice President of HeBS Digital. “Loews Hotels recognized that this rapidly changing industry consistently calls for enhancing and updating website designs at least once every 2 years. With its new site, Loews will continue to grow its direct revenue year-over-year and continue to lead the industry in the luxury hotel brand space.”
- All content updated and optimized to meet Google Panda requirements
- Site structure, content placement and functionality enhanced to increase conversions, using one year of Adobe Test & Target data
- New virtual image pool allows the brand to instantly edit imagery, animations and marketing messages across the site
- Updated CMS modules allow for even more simplified, seamless back-end management by brand employees
- Intuitive drop-down menus give users easy access to Special Offers, Meetings & Events info and Loews Experiences travel planner
- Loews Destinations navigation panel and interactive property map encourages exploration of the entire collection of hotels and resorts
“The new platform of Loewshotels.com will allow us to ensure that we deliver the content and usability our users demand. Loews Hotels is committed to giving its e-commerce customers a four diamond and more experience and this new design accomplishes that” said Anthony Del Gaudio, VP of Global Distribution for Loews Hotels.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City.