|Phenomenal growth in search marketing spend.|
Thursday, 25th August 2011
Source : Martin Kelly
There's been 'absolutely phenomenal growth in search' marketing spend in the first six months of 2011, according to the latest report from the Interactive Advertising Bureau of Australia.
And CEO Paul Fisher says "there's still a lot more" to come.
Best estimates – Google, which has 90%+ market share, does not share its figures – are that search spend has increased at least 30% year on year.