|Hilton plans to launch virtual five-star hotel.|
Thursday, 14th July 2011
Source : Beijing Perfect World Network Technology Co., Ltd.
Beijing Perfect World, an online game developer and operator has sign an agreement with Hilton Worldwide in Greater China to build a unique virtual five-star hotel in Perfect World's popular online casual game 'Hot Dance Party.'
Released in 2008, the "Hot Dance Party" is Perfect World's first 3D online casual game. With its exquisite graphic designs, multiple innovative systems and continuous releases of a wealth of new game contents since its official launch, the game is loved and supported by numerous players.
Hilton Sanya Resort & Spa is the first resort hotel of the Hilton brand in Mainland China. To celebrate its five-year anniversary, Hilton Sanya Resort & Spa will collaborate with Perfect World to build a virtual five-star hotel in the image of Hilton Sanya Resort & Spa within Perfect World's "Hot Dance Party" game.
The virtual hotel is expected to bring the wonderful vacation experiences of the real world to the online virtual world. The joint effort represents a great connection between the two leaders in the online gaming and hospitality sectors and will create an ingenious link between the virtual and real world.
Commenting on this cooperation, Perfect World vice president Ms. Yuyun Wang said, "We are very excited to achieve this strategic cooperation with Hilton in Greater China. As one of the most influenced hotel brands in today's world, Hilton has accomplished excellent brand recognition and great development across Greater China, and is dedicated to attracting more young and fashionable consumers; in this regard, we share similarities and a common vision. Integrating our unique resources to jointly organize brand activities will have positive and mutual driving influences on our brand value."
Meanwhile, Mr. Timothy Soper, vice president of operations for Hilton in Greater China, noted, "Perfect World is one of the most prominent interactive entertainment companies in China. This strategic collaboration with Perfect World again demonstrates our vision and our pioneering spirit to endlessly seek for innovations in the Internet era. We look forward to enhancing our influence among younger generations and maintaining our leading position in the global hospitality industry through this collaboration."