Hard Rock International is proud to announce the opening of its newest retail Rock Shop at 12 Matoyianni Street on the idyllic Greek island of Mykonos, offering fans the first opportunity to purchase merchandise from the new location.

The Mykonos Rock Shop offers both rock ‘n’ roll-inspired items, as well as classic collectible Hard Rock Cafe Mykonos merchandise.

This Mykonos-specific merchandise can only be purchased at this location, which offers an exclusive quality that enhances each item’s appeal.

Fans are also able to collect Hard Rock’s much-coveted signature pins, including the new, limited-edition Mykonos pins, which reflect the spirit of the city and the authenticity of Hard Rock’s merchandise. The Rock Shop will also display key memorabilia items from Will.I.Am of the Black Eyed Peas, Bruce Springsteen, Carlos Santana and more.

Hard Rock Cafe Mykonos, scheduled to open next year, is located at one of the nation’s most popular cosmopolitan island destinations featuring diverse dining, nightlife and cultural offerings.

Hard Rock’s third cafe in Greece for franchise partner Hard Rock Cafe Hellas S.A., the new Mykonos cafe joins existing Hard Rock Cafe Athens and Glyfada locations in the brand’s impressive and ever-expanding European portfolio.