Mobile: IHG has gone from $1M monthly to $10M in just over a year. Monday, 27th June 2011 Source : InterContinental Hotels Group
IHG announced the continuation of its mobile app strategy with iPhone booking apps for each of its seven brands.
These new apps provide customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations.
The iPhone apps for each brand follow the highly successful release of the InterContinental Concierge Insider Guides app for iPad in December 2010; the Priority Club® Rewards app for Android in July 2010; and the Priority Club Rewards app for iPhone in April 2010.
In just over a year, IHG has seen a nearly 1,000 percent increase in room night bookings from mobile devices. In the first five months of 2011, IHG has already surpassed its 2010 total number of room night bookings from mobile devices.
Most guests - 65 percent - who book through a mobile device are staying at IHG hotels the same night or within one day. To cater to this guest, the new booking apps for each of our seven brands include location aware capabilities to assist guests in booking hotels close to their location and navigating to the property.
"We are continuing to build on our mobile strategy by making our brands more accessible to today's travelers who seek solutions that assist them through every step of the travel planning process," said Michael Menis, vice president, Web and Interactive Marketing. "Our initial iPhone efforts were targeted at our Priority Club Rewards program, currently totaling 58 million members, and because our seven brands are at the heart of our business, we are building off that initial success by expanding our iPhone solutions to include apps for each of our seven brands."
The iPhone apps for each brand contain booking and reservation management features, including:
Search, compare and book at IHG properties - InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza
Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites
Plan arrival by accessing current reservations and quick access to maps, directions and hotel contact information
Securely store credit card information to expedite bookings
Enjoy "touch-to-call" access
Manage travel profiles
Receive communication about the latest promotions and offers
Priority Club Rewards members have the ability to earn points and redeem for stays
Enroll in Priority Club Rewards (membership is not required to use the apps)
IHG's mobile channels and programs continue to be recognized throughout the industry. Recently, IHG won TravelCom's Mobile Marketer of the Year; Web Marketing Associations' Best Mobile Travel Application in the Interactive Advertising Competition; and Atlanta Interactive Marketing Association's "Most Effective Mobile Campaign."
The IHG's iPhone apps for each of its hotels brands are now available in English at the iPhone app store. Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions. iPhone is a registered trademark of Apple, Inc. The hotel brands are registered trademarks of companies in the InterContinental Hotels Group.
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