|Newest Hard Rock opens in Lan Kwai Fong.|
Friday, 13th May 2011
Source : Hard Rock International
Hard Rock International announced it has opened its newest cafe location at the heart of the 'Pearl of the Orient' where East meets West.
Hard Rock Cafe Hong Kong is conveniently located at Lan Kwai Fong Hotel in downtown’s Lan Kwai Fong Central, famous for its nightlife scene and people-watching. The new Hard Rock Cafe Hong Kong is sure to be a must-see destination for visitors and locals alike.
The approximately 400-square-meter cafe includes seating for 120, a vibrant bar, a live music area and Rock Shop, featuring Hard Rock’s limited-edition merchandise. Memorabilia from Hard Rock’s iconic collection adorns the walls of Hard Rock Cafe Hong Kong, including items from many of the world’s most beloved and recognizable musicians, as well as contemporary artists with local ties.
Key memorabilia items are now on display, from signed sheet music and a sequined outfit worn by Mandarin pop princess A-Mei Chang, to a Gibson Sunburst guitar used by Slash of Guns ‘N’ Roses, to a custom-made beaded stage outfit worn by Shakira during her last world tour.
“Hong Kong is an important market for the brand as we continue our Hard Rock’s expansion of our Asian portfolio,” said Remko Engelman, Director of Franchise Operations and Development, North Pacific Region, Hard Rock International. “We are thrilled to return to the market after a two year hiatus, and excited to bring the Hard Rock Cafe experience to the prestigious LKF district at the center of all of the action.”
"We have enjoyed great success with our Hard Rock Cafe in Ho Chi Minh City and are thrilled to open a new location in Hong Kong," said Mr. David Thai, Founder and CEO of VTI. "We’re excited to expand the business to a key gateway city where Hard Rock Cafe will become one of Hong Kong’s premier entertainment and dining venues."
Guests of Hard Rock Cafe Hong Kong can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favorite Legendary Experience menu, featuring a mouth-watering selection of 10-ounce Certified Angus Beef® Legendary Burgers. Hard Rock’s Smokehouse Menu uses the very best Hickory wood chips to slowly cook its ribs, chicken and pork to juicy, tender perfection.
In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock Cafe souvenir collectible glassware. Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls. So order up a round, raise your glass to Rock and celebrate Hard Rock’s arrival in Hong Kong!
Owned and operated by Viet Thai International (VTI), one of Vietnam’s leading premier retail operators, the Hong Kong cafe is latest Hard Rock Cafe location in its expanding portfolio.