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Banyan Tree chief: Control your brand and stay globally niche.
Tuesday, 20th October 2009
Source : Luke Clark at ITB Asia & WIT 2009 - Exclusive
The executive chairman of Banyan Tree Holdings has urged those charged with protecting travel brands to take extra care not to license their brand away, and weaken it in the process.

Instead, companies should utilise the reach of the internet to become globally niche players.

Speaking in Singapore as the keynote speaker of Web in Travel 2009 on Tuesday morning , Ho said that while the global crisis had hurt a lot of businesses financially, he was not certain that the world had changed fundamentally.

Read the full story at 4Hoteliers.com Exclusive ITB Asia & WIT 2009 coverage, click on the highlighted button on the top navigation bar on all our pages.

Alternatively, you can visit the dedicated ITB & WIT News Channel here in a new window: click to read
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