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Hotel values rise in Eastern Europe while the west face tougher times.
Tuesday, 14th March 2017
Source : Nicole Perreten and Sophie Perret - HVS

Hotels in Eastern Europe are benefitting from tough times in Western Europe with room values in the region seeing an impressive 11% average growth, according to our 2017 European Hotel Valuation Index (HVI).

In a year that saw little change in values across the rest of Europe, hotels in Bratislava topped the list of value rises, up 18.9% year-on-year, while hotel room values in Sofia rose 16.0%. Bucharest saw hotel room values up 14.6%, while those in both Budapest and Prague were up 9.9%.

While many Eastern European markets saw their hotel room values rise from a relatively low base, their new affordability has helped build a strong demand base as holidays in the Eurozone become more expensive, particularly for British citizens.

‘Many Eastern European markets are benefitting from the misfortune of Western Europe,’ commented report co-author Nicole Perreten, senior associate, HVS.

Dublin was one region in Western Europe that built on a successful 2015, appearing again in the top five. Hotel values in the city saw a 15.5% rise in 2016 on the back of double-figure RevPAR growth due to limited supply. This enabled hotels in Dublin to grow occupancy levels as well as average rates.

Hotels in Barcelona also experienced a record 2016. On the back of strong rate growth, values per room rose 14%. Stricter regulation on new hotel development will further strengthen performance in Barcelona, bolstered by a strong conference programme this year and next.

The strengthening rouble and a slow recovery in oil prices has seen Moscow’s hotel values per room rise 17% in local currency as its economy comes out of recession. Moscow has a strong hotel pipeline with more than 6,000 rooms coming on-stream over the next 18 months.

In contrast, terrorism, Brexit and an unknown future for the Eurozone have led to a decrease in values per room of around 2.1% in Western Europe.

In London, hotels showed a softening of values in local currency following a slow start to 2016 and performance growth only in November and December 2016. The anticipated boom in visitation prompted by a fall in sterling failed to materialise immediately and an influx of new supply limited occupancy growth.

Edinburgh, however, saw values rise 6.7% on the back of impressive occupancy levels of over 80% in 2016, while Birmingham saw sterling values rise 5.1% benefitting from increased leisure tourism.

‘Regardless of political emotions coming our way, values in Europe still have some room for growth, as markets such as some of the PIGS countries continue to climb the value ladder to their rightful positions,’ added Sophie Perret, director, HVS.

‘A subdued pipeline, coupled with decent demand growth, and room for growth value-wise if compared to ten years ago, all bode well for Europe in 2017, although with moderation.’

Download a copy of the 2017 European Hotel Valuation Index by Nicole Perreten and Sophie Perret.

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