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LIVE coverage from ITB Berlin 2017 - Read the exclusive news and happenings here.
Sunday, 12th March 2017
Source : Live and Exclusive from ITB Berlin 2017

We are be covering the world’s largest travel show again, now in our 9th consecutive year, read the news, interviews and happenings by our team of journalists and blogger.


What do social media influencers actually cost?

Influencer marketing is one of the hottest trends across the travel and hospitality industry, but it is often difficult to tell what it will end up costing a company.

Read the full article here.


OTAs move to close gap between hotels, customers.

Online travel agencies (OTAs) are developing new technologies that enable hotels to connect with their customers in structured ways throughout the duration of the customer journey, said Ait Voncke, a vice president in market management at Expedia.

Read the full article here.


New tech trend uses virtual aides to bring tourist attractions to life.

A new tech trend supplementing traditional tours with multimedia devices is allowing tourists to better immerse themselves in popular attractions.

Read the full article here.


When less traffic can be worth more.

Logically speaking, the more people that visit your website, the more chances you have to make a sale â€" not necessarily, Best Western’s Alexander Birk insisted at the Berlin ITB Convention.

Read the full article here.


Rotana looks to grow German market as it expands its hotel chain.

Feature Interview: UAE based hotel chain, Rotana is adding 17 new properties across the Middle East in the next two years and looks to strengthen its German visitor base to fill the new rooms, President & CEO Omer Kaddouri told 4Hoteliers at the ITB Convention.

Read the full article here.


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