Roll out uses Travelport’s merchandising technology to support Emirates’ ongoing customer experience enhancements to connect travelers to a world of travel choice.

Travelport and Emirates have announced the ability to select and pay for seats in advance according to the Emirates Fare Brand chosen - available for the first time to book on Travelport’s Travel Commerce Platform.

The launch of advanced paid seating options for certain economy fares on Travelport continues to promote Emirates’ ongoing investment in inflight customer experience which includes numerous new and innovative products.

Previously only available on Emirates’ website, the enhancement allows over 68,000 Travelport-connected online and offline travel agencies and travel management companies operating in over 180 countries across the globe an even more personalised and enhanced service to travellers.

Derek Sharp, Senior Vice President and Managing Director, Air Commerce, Travelport, commented: “This is an exciting development in Travelport’s longstanding and deep relationship with Emirates. Their decision to launch advanced paid seating through Travelport - in an industry-first move - is testament to how we are able to help Emirates market their unique offerings to the global travel trade and end travelers. Emirates has made some significant investments in its inflight customer experience and it’s essential that we are able to fully explain this to travel bookers around the world.”