Positioned as a select service, midscale brand that aims to provide quality and affordable accommodation in prime, central locations, Destination will debut in Singapore with Destination Singapore Beach Road, a 300-room hotel scheduled to launch in the second quarter of 2017.

This announcement follows the signing of a hotel management contract with FG Property No. 1 Pte Ltd which is a related company of Master Contract Services Pte Ltd, an established name in the property development and building construction industry in Singapore. Destination Singapore Beach Road marks Park Hotel Group’s sixth hotel in Singapore.

“Needless to say, we are extremely excited and honoured to be able to partner with FG Property No. 1 Pte Ltd to launch the first Destination in Singapore. As a complementary addition to our portfolio, Destination not only allows us to reach new customer segments but also provides our current customer base with more differentiated options,” said Mr Allen Law, Chief Executive Officer of Park Hotel Group.

Park Hotel Group will look to expand the Destination brand to key cities in the Asia Pacific and more information about the brand will be revealed in due course.

“I am very confident of the prospects of this brand: Smart, streamlined and with a strong value proposition, this model is immensely scalable. For owners, a select service hotel is relatively easier to develop and can offer very attractive returns on investment. Park Hotel Group’s customers are already very familiar with our Grand Park and Park Hotel brand of hotels in Singapore but we believe the addition of Destination will enable us to attract a new audience of travellers. As a unified portfolio, Park Hotel Group properties still retain the same core values of exceptional service and loving hospitality.” added Mr Law.

“We are delighted to collaborate with Park Hotel Group on their first Destination hotel in a city which the Group has strong familiarity, presence and connections. Park Hotel Group is known for providing warm and authentic service to their guests and this is paramount in the hospitality industry even for a select service brand. Being owners and developers themselves, the Group shares the same values and focus on hotel profitability as us. Coupled with their deep experience in operating successful hotels, the growth prospects for Destination Singapore Beach Road is very promising.” said Ms Elaine Seah, Head of Development of Master Contract Services Pte Ltd.

Located within the cultural enclave of Kampong Glam in downtown Singapore, Destination Singapore Beach Road is a stone’s throw from the colourful shophouses, independent boutiques and hipster neighbourhoods of Haji Lane and Arab Street.  The Central Business District and Marina Bay area are a short 5 to 10-minute drive away, making the hotel an ideal location for both the business and leisure traveller. More information about the hotel’s unique features and offerings will be released at a later date.

2017 is set to be an exciting year for Park Hotel Group with the opening of four hotels. In addition to Destination Singapore Beach Road, the Group is also launching Park Hotel Farrer Park in Singapore and its first properties in Maldives and Seoul. This would see the Group own and manage 16 properties across 8 countries and 11 cities under the Grand Park, Park Hotel and Destination brands.