With dozens of hotel chains vying for a slice of the highly competitive US market, a growing number of brands owned by the same parent company have decided that they are stronger together than on their own.

Across the U.S., multi-branded hotels are opening their doors, typically offering separate guestrooms and breakfast rooms but shared common areas and back-end operations. Marriott broke ground on its first triple branded hotel earlier this summer. Located in Nashville, Tennessee, the property will feature an AC Hotels by Marriott, a Springhill Suites by Marriott and a Residence Inn by Marriott upon completion in 2018.

With a total of 470 guestrooms, this hotel covers three different price points and offerings, which should help Marriott garner a balanced mix of business and leisure travelers, says Geraldine Guichardo, Americas Head of Research for JLL’s Hotels & Hospitality Group.

“One of the most important aspects of building a successful multi-branded hotel project is ensuring that each brand caters to separate groups of customers,” she explains.

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