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Airbnb launches products to inspire people to 'Live There' and adds Cuba.
Tuesday, 31st May 2016
Source : Airbnb

Airbnb has unveiled the next chapter in its mission to change the way people travel, offering an alternative to mass produced tourism and is rolling out an updated app, with a range of new features, and launching a global brand campaign that will encourage people to change the way they experience the world around them.

With over two million homes, Airbnb is already one of the world’s largest accommodation providers; more than 80 million people worldwide have already had a unique experience by staying in someone’s home when they travel. Having opened the doors to homes around the world, these new developments will go further in helping travelers live like a local in the neighborhoods around them.

The newly updated Airbnb mobile app has personalization at its heart, created with a brand new design language. The new product includes an innovative matching system designed to understand travelers’ preferences and then match them with the homes, neighborhoods and experiences that meet their needs. A new Guidebooks feature will unlock local insights, giving travelers access to millions of insider tips from Airbnb’s global community of hosts.

Airbnb is also launching its largest brand campaign to date called ‘Live There,’ designed in response to the growing dissatisfaction and disappointment with standardized tourist offerings that have become the hallmark of modern tourism.

In an online poll of US travelers commissioned by Airbnb, it becomes clear how much modern tourism misses the mark when it comes to globe-trotting. Respondents said they felt overwhelmed with the crowds at tourist attractions with people finding it as stressful as going to the dentist (48 percent) or doing their taxes (52 percent). Something is clearly missing from modern tourism as only a quarter (26 percent) of travelers felt their last vacation exceeded their expectations.

“The number one reason people chose to travel on Airbnb is they want to live like a local. They don’t want to be tourists stuck in long lines, fighting with the crowds to see the same thing as everyone else,” said Brian Chesky, Airbnb co-founder and CEO. “Our hosts offer more than just generic hospitality - they welcome travelers from around the world into their communities. Today is the start of an exciting journey to help people not just go somewhere, but truly live there.”

Bespoke Matching

Travel is more than just seeing and doing. It’s the feeling of truly living somewhere. With this launch, Airbnb has reengineered its search functionality to be more personalized for hosts and guests. When looking for homes, each traveler will see different results based on their unique preferences and the best match to a host. The new app starts a conversation with travelers about their ideal trip and, based on their preferences, Airbnb will reveal the hosts, homes, and neighborhoods that will give travelers a sense of truly living in a destination. The app is constantly learning and adapting to find out what types of properties a traveler is interested in from cabins to castles, the type of experience they want and will even prompt people with additional filters such as pools, price range, and other suggestions to create the perfect trip.

Get to Know Neighborhoods

The new app features an innovative neighborhood matching system that will find the right neighborhood to make any traveler feel like they are living like a local. Launching with 691 neighborhoods in 23 cities around the globe, Airbnb will showcase the spirit of a neighborhood through rich photography and content. When booking a trip to London for example, travelers who want to stay with their family somewhere residential might be matched with a neighborhood like Kensington. Or, if a traveler is looking for interesting nightlife, the system might match them to Soho or Camden.

Guidebooks - Authentic Recommendations

To help travelers break free of the limits of cookie-cutter travel, Airbnb is launching Guidebooks, created by Airbnb hosts, to showcase local tips on the very best their neighborhoods have to offer, including the best restaurants and bars, attractions, off the beaten track ideas and more. Instead of checking off a To Do list, Guidebooks help travelers find local gems not only in every city, but on every city block. Guidebooks give travelers a passport to local culture, such as how travelers should join local runners in Somerville, MA to enjoy a pint at Olde Magoun’s Saloon.  

Distinct Design

Airbnb offerings have always been on the forefront of design, and the reimagined app is no different. The new app is built with a proprietary Design Language System, which simplifies the process of developing features by giving designers ingredients to compose an app interface. The new system creates consistent, yet iconic designs that can enliven apps across all devices.

Introducing Live There - Airbnb’s largest, global brand campaign

Airbnb is also launching its largest brand campaign to date called ‘Live There.’ The new campaign throws out the notion that people want templated experiences that dull the senses and prevent people from seeing the world with a fresh perspective. Instead, Airbnb will inspire travelers to reimagine what it is to travel, showcasing the authentic and magical experiences made possible through Airbnb and its community of over two million homes. At the heart of the campaign is Airbnb’s antidote to commoditized travel, including living in the heart of local neighborhoods, experiencing the hospitality and local expertise of hosts, and enjoying the comfort of every home.

The global campaign will launch today, April 19, and will feature :15, :30 and :60 second TV spots, as well as digital, out-of-home, and print creative. The spots will showcase Airbnb’s community while contrasting standard tourism with the Airbnb experience and language that suggests that when people head to Paris, they don’t just go to Paris, and don’t tour Paris, but they instead live in Paris.


Airbnb Now Welcomes Guests From Around the World in Cuba

On the one-year anniversary of the launch of its platform in Cuba, the company will open doors to all travelers seeking the authentic Airbnb experience.

As part of the Obama administration’s efforts to improve relations with Cuba and less than a year after it first opened doors to licensed US-travelers only, Airbnb has been granted special authorization by the U.S. Department of Treasury to allow the company to provide accommodations in Cuba to non-US travelers. This will now give everyone the opportunity to experience the real Cuba through the neighborhoods and homes of local Airbnb hosts.  

“Airbnb was built on our belief that you can belong anywhere. We invite people to visit neighborhoods, meet new people, make new friends, and experience new places like a local,” said Airbnb co-founder Nathan Blecharczyk. “In less than a year, this has proven true in Cuba with more than 13,000 guests from each of the 50 US states. Now, we will be able to offer the same belonging to travelers from any country, while doing our part to preserve what makes Cuba so special and unique.”

Cuba is renowned for its large network of casas particulares, traditional private home-stays run by local micro-entrepreneurs that have been a popular accommodation choice for visitors for many years. Approximately 4,000 casas particulares owners have added their homes to Airbnb’s global community, making Cuba the fastest-growing market in Airbnb history. To date, these Airbnb hosts have earned an average of $250 USD per booking.

Currently, Airbnb accommodations are spread across nearly 40 different cities and towns in Cuba, with about a third of listings outside Havana, including Trinidad, Viñales, Santiago de Cuba, Matanzas and Cienfuegos. For accommodations on Airbnb in Cuba, all travelers are required to attest they are traveling to Cuba under one of the twelve license categories as directed on the platform during the booking process.

While travelers from many countries have previously been able to visit Cuba, they now have access to the benefits of the Airbnb platform, such as secure payment methods & transactions, profiles & reviews, easy two-way messaging, and protection under Airbnb’s trust & safety team. Similarly, Cuban hosts have enjoyed protection and benefits that only Airbnb offers, including Airbnb's Host Guarantee program, which reimburses up to $1 million USD for property damage.

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