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Best Western launches new broad-midscale boutique hotel brand.
Sunday, 29th November 2015
Source : Best Western Hotels & Resorts

GLō is an energetic new construction boutique hotel brand that smashes the suburban cookie-cutter hotel mold and by focusing on a dramatically iconic arrival experience, streamlined, contemporary guestrooms, and stylish, cost-effective materials, GLō is designed for savvy travelers who expect the best in value, design, and comfort.

Ideal for secondary, suburban and highway locations, GLō is positioned to hold a powerful new place in the broad-midscale market.

Innovative

  • With its signature flexible construction, GLō is setting a new standard for branded innovation and smart space utilization.

Fresh

  • The lobby creates a sense of arrival and social gatherings.
  • LED lit banding and lite-bright wall leads your guests from the outside in. A back-lit front desk and business bar serve as a beacon to guests.
  • Public areas feature contemporary interiors with cool neutrals punctuated with accents of blue and yellow to create a fresh, clean space.
  • Strong design of the shared spaces feature chic focal elements: a spectacular lobby, breakfast area, and a high-tech, state-of-the-art fitness center.
  • Adaptable, smart technology.
  • Unique, modern guestrooms and guest bathrooms feature lighting elements and pay as much attention to function as to form.

Flexible

GLō's bar-shaped exterior design is a cost-effective approach that allows flexibility for various sites. The shape allows for easy expansion and contraction and the ease of “going up” or extending the length of the building to accommodate additional rooms.

Inside, adaptable multi-use design of public spaces creates inviting, stylish spaces that serve guests throughout the day.

  • The lobby flows into an integrated breakfast area that includes concealable displays, so the space transforms into a work-and-relax area after breakfast.
  • Furnishings serve dual functions and are designed for both leisure and business travelers.
  • Streamlined design maximizes space in guestrooms.
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