- 8 seconds -
That’s the average length of an adult’s attention span when consuming online information as we’ve grown accustomed to finding relevant information quickly by scanning images and looking for keywords.
This has created a society that values and expects instant gratificationâ€"if we can’t find it in 8 seconds, we move on.
At Sabre, we have unique insight into how travelers are shopping. We process over three billion CRS shopping transactions per month, contributing to the $10 billion revenue for over 20,000 hotels worldwide.
From living and breathing all things travel, we naturally uncover findings that translate to major trends in the industry. One trend is impossible to ignoreâ€"consumers are looking for faster, more relevant information, and travel suppliers have to rise to that expectation.
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