4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
The who, what, where and why of souvenir-buying.
Wednesday, 29th July 2015
Source : Holiday Inn Souvenir Study

According to the second set of findings from the Holiday Inn® Souvenir Study, 70 per cent of respondents feel that souvenirs are an important part of the holiday experience, and only 20 per cent of travellers return home empty handed. 

Almost half of the respondents attributed this to the desire of bringing part of the holiday home though only one in 10 respondents are souvenir hobbyists. It was also found that younger travellers are more likely to place importance on buying souvenirs when compared to older travellers.

The new results follow on from the first edition of the Holiday Inn Souvenir Study, the “Evolution of Souvenirs”, which explored the development of souvenirs over time.

With over 1 billion tourists traversing the globe every year, the survey results, which are showcased in an infographic, takes a closer look at the multi-million dollar souvenir industry, discovering the latest trends in souvenir buying behaviour across the Asia, Middle East and Africa (AMEA) region.

The Value of Souvenirs infographic reveals travellers’ motivations behind souvenir buying, their preferred souvenir buying haunts and gift preference.

As a region, buying souvenirs for family members remained as the top priority with an average spend of US$30 per gift, with travellers from Australia, Southeast Asia and Middle East prioritising their partners first. Buying gifts for co-workers fell lower on the list, except for travellers from Japan, where it is customary to give souvenirs to colleagues. The average budget set aside for colleagues is about US$13.

Across the region, Japanese travellers were also found to be the most receptive to souvenir requests from others ahead of a trip.

With the growing trend towards locally-sourced and handmade products, over half of all travellers opt to do their souvenir shopping in local markets or specialty stores. Contrary to popular belief, less than a quarter of travellers will purchase souvenirs from tourist landmarks or attractions. The least preferred souvenirs were found to be novelty and educational items, and decorative trinkets.

Over 900 travellers, from Australasia, India, Japan, the Middle East, South East Asia and South Africa took part in the survey, which focused on understanding the value travellers place on buying and receiving souvenirs as part of their travel experience.

According to the findings from the survey, 34% of Indian travellers are happy to accommodate a souvenir request from their friends or family. One of the most popular souvenirs that tourists visiting India can purchase are miniature replicas of the Taj Mahal. The monument is widely considered to be one of the most beautiful buildings ever created and an example of Mughal art. Tourists can buy a replica of the Taj Mahal across the country.

 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2024 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy