|InterContinental Hotels Group recognised for its diversity efforts.|
Thursday, 22nd July 2004
Source : InterContinental Hotels Group
|InterContinental Hotels Group, the world's largest and most global hotel company in the world, announces that the National Association for the Advancement of Colored People (NAACP) ranked the company third on its list of the top in the industry on its 2004 lodging industry report card. IHG was noted as having made the biggest gain since last year of any hotel company evaluated in the report card, earning a score of B-.|
"We are honored to have the NAACP recognize us for our diversity and inclusion efforts," said Jerome Miller, vice president and chief diversity officer, IHG. "We are committed to inclusion in all aspects of our business including marketing, supplier and vendor relationships, recruitment, corporate relations and franchising."
Recently ranked 14th among the Top 50 Companies for Diversity as announced by DiversityInc, a magazine and online publisher providing information on the business benefits of diversity, IHG continues to gain momentum and recognition as it further sharpens its focus on diversity and inclusion both internally and externally.
As a global hotel company, IHG recognizes the value diversity and inclusion have in strengthening the company, and will continue to look for ways to create relationships built on respect and teamwork.
IHG's commitment to diversity includes its corporate and hotel operations:
- IHG introduced a Minority Incentive Franchise Development program designed to attract more African American, Hispanic and Native American participants to IHG's already diverse group of owners and operators. This program offers educational, training and financial incentives.
- IHG expanded its Multi-cultural Sales & Marketing initiative by launching a campaign focused on creating preference among U.S. Hispanics for IHG hotels. This effort is an example of how IHG continues to connect with its diverse guest population. The first phase of a multi-brand advertising campaign is under way in the Houston, Chicago, San Antonio and Miami markets touting appeals of our brands which have particular relevance to the Hispanic community.
- IHG launched a Supplier Diversity initiative aimed at engaging more women- and minority-owned business enterprises (MWBEs) in IHG's procurement of products and services.
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