Well, Google's forecast mobile apocalypse has been and gone and nothing much has changed. 'It was much ado about nothing really!' said search marketing expert Mark Baartse.
You may recall that Google recently changed the way it ranked sites when viewed on mobile devices based on their speed and usability.
The changes â€" flagged in February, implemented late April â€" were quickly dubbed 'mobilegeddon' by the tech media.
More like 'same same but different'.
Indeed, the lack of impact is reminiscent of Y2K.
Remember that?
The so-called millennium bug which was supposed to decimate computers at the start of 2000 but never did.
The world kept turning.
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