Virgin Atlantic is introducing the ultimate #SkyhighSelfie on its new 787 aircraft, offering customers the opportunity to check in on Facebook and share their photos from 35,000 feet.
Developed in conjunction with Jiffybots, this bespoke application will allow customers to check in free of charge on Facebook and share their location and photos with their friends and followers mid-flight.
Virgin Atlantic is also developing certain #SkyhighSelfie spots in the cabin to offer customers the chance to take the perfect selfie onboard and share their experience.
The first selfie spot will go live on Birthday Girl from 1st April and customers can take their picture with the iconic Virgin Atlantic Flying Lady carrying her celebratory champagne coupe.
The app will also act as a sky high discussion forum where customers on the flight can chat and spark debate in the air creating an onboard community. To access the free wifi and check in on Facebook, upload their photo or participate in the onboard discussion form, all customers need to do is click on a specially created link and log in.
Reuben Arnold, Brand and Customer Engagement Director at Virgin Atlantic commented, “This is just one area of our ongoing developments with technology as the connectivity on board our new 787s allows us to deliver innovative and unique digital experiences for our customers. Connectivity is a key focus moving forward for Virgin Atlantic and we’ll continue the roll out across our fleet over the next two years”.
Tony Marks, Co-Founder of Jiffybots said: “We specialize in creating intelligent conversation applications using natural language processing, and being able to work with Virgin Atlantic has pushed this innovation globally by creating unique in-flight experiences for each destination and flight. Making the travel experience more engaging and social has been a great opportunity and part of a range of developments we have been testing”.
Virgin Atlantic has now taken delivery of four 787 aircraft flying to Boston, Washington, Newark and New York JFK with five more due over the course of 2015 and 21 aircraft in total.
